Create an Effective Employee Experience Strategy Using HR Metrics

Wednesday 2:15pm – 3:15pm

Session Description

Do you have a cohesive employee experience strategy or are you still focused solely on employee engagement and culture? Creating an effective employee experience is at the core of what HR leaders are being asked to create in today’s workplace – to entice key talent, become a top company to work for and help employees find meaning in their work.

In this session, you’ll learn how to create an employee experience strategy based on HR metrics and analytics, ensuring your efforts have a positive lasting impact for your employees. Taking the guesswork out of true engagement and focusing on strategies that deliver an ROI for your HR department and reinforce your company’s brand at every touchpoint along your employee’s lifecycle. In addition to learning the concepts, you’ll see how to instantly implement these solutions with a live example – seeing exactly how to create an effective employee experience at your company.

Learning Objectives

  1. Learn what an employee experience strategy is and why it’s critical in today’s workplace.
  2. Find and use your current HR data and metrics to evaluate your current strategy’s effectiveness and what to focus on going forward.
  3. Review a real-life case study of a company who saved over $1 million on recruiting costs/year.


Melissa Anzman

Melissa Anzman is the CEO and Founder of bettHR – and an HR practitioner. For more than 15 years, Melissa has been focused on creating engaged employees through employee-focused communication solutions, HR metrics, and employee experience consulting across global organizations. Her work has been implemented at organizations big and small across various industries including automotive, non-profit, healthcare, financial services, publishing, aerospace, retail, and more.

Melissa is a sought-after author and speaker having led sessions at several Society of Human Resources and Chartered Professionals in Human Resources conferences. Her work has been featured in places such as Business Insider, Amex OPEN Forum, and Huffington Post. Melissa holds a bachelor’s degree in Communications and a master’s degree in Business Administration (MBA: HR Management), from the University of Wisconsin.